All posts by Steve

6 Top Tips On How To Research Keywords

How to research keywords?

One part of SEO, which is core to the Rank and Rent business model, and many have already heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) But how to reseach keywords? Here are some top tips to help you on your way.

Many SEO campaigns start with keywords – knowing what the audience within your specific niche is searching for is a powerful advantage. Throughout this we’re going to utilize tools to look into the real words that people type in online search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them– just as in the offline world.

As soon as you have a variety of keyword ideas, you can then utilize them for on-page SEO, improving your content, building helpful pages and finding pertinent sites in your specific niche.

1. Make your site a home for all topics

Let’s begin with something practical– think of all the crucial subjects our website has to do with. Don’t attempt and create every keyword variation, however do group your concepts into subject buckets– each pail covering a page or carefully associated set of pages.

If you are blogging, then you’ll have a pail for each of the significant topics you cover, such as cake recipes or dining establishments in Birmingham. If you have a service website, you’ll need a pail for each product and service you use.

Now expand these subjects into a list of keywords. Taking each topic in turn, consider all the various ways somebody may search for them. What would you like our site to rank for? Put yourself in the shoes of your audience– what words would they browse with to find your material?

If nothing else, making certain you have a suitable home for your major subjects means you are thinking about how visitors will discover your item, service or content.

2. See what keywords your website is visible for

Before finding fresh keywords, a smart method to get ideas is to see what you already rank for. These are the topics Google or Bing currently believe you are a relevant resource on– this can either highlight that they haven’t found you yet (some topics you’ll be amazed by), or where your website has actually already managed to make progress.

Utilizing third-party tools, such as SEMrush or Serpstat (both of which let you run a number of totally free reports), you can get a snapshot of the keywords your website shows up for. You may not be high enough to make traffic with these rankings yet, but you need to start somewhere!

3. See which keywords send traffic to your site

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.

Both tools reveal exactly the search terms they have shown your site for, and the number of people that have actually clicked on your link.

4. Expand your keyword targets with related searches

A great and complimentary method to get new ideas for keywords in your specific niche is by using the data Google provides for each search. After you do any search in Google, you’ll discover Searches associated with it at the bottom. Can you utilize any to improve your content?

Likewise, we can get a great number of concepts using Google’s Suggest functionality (the list of concepts Google shows when you begin typing in the search bar). These terms look like Google is frequently seeing them used.

Tools such as Keyword Tool and Ubersuggest let you enter your seed keyword and find many variants, all based on genuine searches.

Even better, some of these tools let you do the very same thing for YouTube, Amazon, Wikipedia and more to get other search types such as video or retail terms.

5. Take a look at your competitors

Another fast, and valuable SEO tactic:  see what your rivals are ranking for. Go to the tools utilized to take a look at our own rankings, but put in a competitor domain. You’ll rapidly see what terms they are getting traffic from, and can take the very best for yourself!

If you don’t understand who your competitors are, look for some of your crucial keyword targets: websites that regularly rank well are the ones to take a look at.

Don’t put in a substantial website that offers lots of items such as Amazon (unless you like digging through mountains of information!) Pick someone big enough to have a lot of keywords, however niche enough to specialise.

Now, even if a competitor is ranking well for a keyword, that doesn’t mean you should attempt to target it. It needs to be extremely pertinent to your site and audience. But, this is a quick and efficient way to use others folks’ hard work to reveal audience interests.

6. Choose appropriate keyword targets

At some stage you are going to have a big list of prospective keywords. We need to find a method of picking the best ones to concentrate on. Within this we desire a mix of short and long-tail terms.

Short terms are browsed more frequently, have few words (3 or less for the most part) and are often much more generic and competitive as a result. Long-tail terms are longer expressions (frequently over 3 words) and are more specific. While long-tail keywords are typically less popular, they can usually indicate more exactly what the searcher wants. Consider “shoes” vs. “male’s brown chelsea boots”.

There are a number of tools we can utilize to find keyword volume information, including Google’s Keyword Planner (which needs an active AdWords account to make full use of), SEMrush (paid and free options) and WordStream (paid and free choices).

Utilize these to eliminate keyword concepts that have too little, or even too much, volume, produce a healthy mix of short and long-tail targets, check out the competition and even find new ideas.

What next?

If you’d like to know more about SEO, how to research keywords, and how to rank you website, why not check out RankandRent.club? There’s a free membership option that provides tons of useful information. You can find out more HERE.

What Is “Rank And Rent”? The Answer Will Excite You!

What is Rank and Rent?

In this article we will lay out what is Rank and Rent,  and the reasons why it is increasinglky being adopted by online marketers. “Rank and rent” is a business model where a website is optimized for a local business, like a landscaper, dentist or local garage, and then the site is ranked on Google. Once ranked, the  website is rented to local service providers who are willing to pay for leads that the website generates, because it is ranking. Rank and Rent is just another way of selling leads to local businesses.

Rather than adapting an existing site to get it ranking on Google, rank and rent practitioners generally build new websites that are focused on a specific business niche instead of being built for a specific business. The same work has to be done to ensure that website ranks on the search engines – content is created, on-page optimization is done and backlinks built etc.

Once the website starts to rank and attract traffic, the site owner rents the use of the website – and, alongside, all the interest in the form of leads that the website draws in – to a real business. One slightly involved task is to ensure that leads and phonecalls are directed to the renter, and be tracked so that the site performance can be measured and tracked.  You can often tell whether a site is a rank-and-rent site by the generic nature of the information on the site.

The benefit to the business is that it gives access to a well-designed pre-built website, professionally set up, and which is bringing in traffic and sales opportunities with none of the hassle of having to manage it themselves. And because the business model is rental, the bsuiness can switch off their rent if they’re unhappy.

A variant of the model is rtaher than the site, only leads are sold, on a piecework basis, and in this case, the business only pays for leads – very low risk to the business. This lower risk is reflected in the higher cost of leads provided in this way.

In summary, the answer to the question “What is Rank and Rent” is that it’s a flexible business model that can take several forms but at the heart is the simple of idea of building websites, ranking them and then collecting revenue as a consequence.

What Are the Benefits of Rank & Rent?

For many practicitioners, rank and rent provides the prospect of regular income without the necessity to deal with clients on a daily basis. Websites can be built according to the preference of the rank-and-renter, rather than the whim of the business, providing discretion and freedom of choices that are normally absent when a site is directly built for a client. The downside of course is that the site must be maintained in the search engine rankings which, while fairly straightforward, is not entirely under your control. So it is possible that rankings will dip and rise and sometimes it takes strong nerves while waiting for rankings to recover.

Why do Rank and Rent?

As indicated there are some very good reasons why Rank and Rent can be an attractive business model.

  • Ranking sites for competitive keywords can be time consuming and hard work, while ranking for local businesses is far easier. Why? Because a keyword like Best “Landscaper in Plano Texas” is far less difficutl to rank than something like “Best Weight Loss Product”
  • Easy to sell: it’s one thing to buy a website that has yet to be built – another far less risky thing to rent a site that is already ranking visibly. This provides a level of trust that makes selling easier.
  • The asset always remains yours, so that if one client disappears, another can be found and business continued. This is almost imposisble to achieve for a custom-built website.

Monetization Options

Rank and Rent allows several options fot revenue generation:

  • Standard Monthly Rentals – as with a property, you can rent out your website on a monthly basis with a flat rate. This has the benefit of being the simplest approach, but it also requires you to agree with the renter what the likely lead generation rate will be and the value of those leads. The monthly rate will then need to be no more than the product of the leads x value, for this to be effective.
  • Price Per Lead – a more complicated method, this requires you to charge per lead, which in turn means you have a clear and accurate tracking mechanism in place for emails and calls. The client will also not be happy if they receive and end up paying for spam, so spam control will also be needed. This is popular with businesses, understandably, but for the rank-and-renter, this approach involves more administration effort on a regular basis.
  • Rank and Sell – a form of website flipping – the site is ranked, leads start to be generated and then the site is sold to another rank-and-rent operator. This can be attractive since it generates significant lump sums in the short term. Such sites often sell for up to 2 to 3 years’ worth of rental income.

Resources

  • For a lively discussion about Rank and Rent, check out this REDDIT thread.
  • For resources to get started on your rank and rent journey, Rankandrent.club offers free training (alongside a more in-depth and supported paid training program)
  • A review of RankandRent.club can be found HERE