How to research keywords?
One part of SEO, which is core to the Rank and Rent business model, and many have already heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) But how to reseach keywords? Here are some top tips to help you on your way.
Many SEO campaigns start with keywords – knowing what the audience within your specific niche is searching for is a powerful advantage. Throughout this we’re going to utilize tools to look into the real words that people type in online search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them– just as in the offline world.
As soon as you have a variety of keyword ideas, you can then utilize them for on-page SEO, improving your content, building helpful pages and finding pertinent sites in your specific niche.
1. Make your site a home for all topics
Let’s begin with something practical– think of all the crucial subjects our website has to do with. Don’t attempt and create every keyword variation, however do group your concepts into subject buckets– each pail covering a page or carefully associated set of pages.
If you are blogging, then you’ll have a pail for each of the significant topics you cover, such as cake recipes or dining establishments in Birmingham. If you have a service website, you’ll need a pail for each product and service you use.
Now expand these subjects into a list of keywords. Taking each topic in turn, consider all the various ways somebody may search for them. What would you like our site to rank for? Put yourself in the shoes of your audience– what words would they browse with to find your material?
If nothing else, making certain you have a suitable home for your major subjects means you are thinking about how visitors will discover your item, service or content.
2. See what keywords your website is visible for
Before finding fresh keywords, a smart method to get ideas is to see what you already rank for. These are the topics Google or Bing currently believe you are a relevant resource on– this can either highlight that they haven’t found you yet (some topics you’ll be amazed by), or where your website has actually already managed to make progress.
Utilizing third-party tools, such as SEMrush or Serpstat (both of which let you run a number of totally free reports), you can get a snapshot of the keywords your website shows up for. You may not be high enough to make traffic with these rankings yet, but you need to start somewhere!
3. See which keywords send traffic to your site
If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas.
Both tools reveal exactly the search terms they have shown your site for, and the number of people that have actually clicked on your link.
4. Expand your keyword targets with related searches
A great and complimentary method to get new ideas for keywords in your specific niche is by using the data Google provides for each search. After you do any search in Google, you’ll discover Searches associated with it at the bottom. Can you utilize any to improve your content?
Likewise, we can get a great number of concepts using Google’s Suggest functionality (the list of concepts Google shows when you begin typing in the search bar). These terms look like Google is frequently seeing them used.
Tools such as Keyword Tool and Ubersuggest let you enter your seed keyword and find many variants, all based on genuine searches.
Even better, some of these tools let you do the very same thing for YouTube, Amazon, Wikipedia and more to get other search types such as video or retail terms.
5. Take a look at your competitors
Another fast, and valuable SEO tactic: see what your rivals are ranking for. Go to the tools utilized to take a look at our own rankings, but put in a competitor domain. You’ll rapidly see what terms they are getting traffic from, and can take the very best for yourself!
If you don’t understand who your competitors are, look for some of your crucial keyword targets: websites that regularly rank well are the ones to take a look at.
Don’t put in a substantial website that offers lots of items such as Amazon (unless you like digging through mountains of information!) Pick someone big enough to have a lot of keywords, however niche enough to specialise.
Now, even if a competitor is ranking well for a keyword, that doesn’t mean you should attempt to target it. It needs to be extremely pertinent to your site and audience. But, this is a quick and efficient way to use others folks’ hard work to reveal audience interests.
6. Choose appropriate keyword targets
At some stage you are going to have a big list of prospective keywords. We need to find a method of picking the best ones to concentrate on. Within this we desire a mix of short and long-tail terms.
Short terms are browsed more frequently, have few words (3 or less for the most part) and are often much more generic and competitive as a result. Long-tail terms are longer expressions (frequently over 3 words) and are more specific. While long-tail keywords are typically less popular, they can usually indicate more exactly what the searcher wants. Consider “shoes” vs. “male’s brown chelsea boots”.
There are a number of tools we can utilize to find keyword volume information, including Google’s Keyword Planner (which needs an active AdWords account to make full use of), SEMrush (paid and free options) and WordStream (paid and free choices).
Utilize these to eliminate keyword concepts that have too little, or even too much, volume, produce a healthy mix of short and long-tail targets, check out the competition and even find new ideas.
If you’d like to know more about SEO, how to research keywords, and how to rank you website, why not check out RankandRent.club? There’s a free membership option that provides tons of useful information. You can find out more HERE.